On Wednesday evening I was lucky enough to be one of just three bloggers and a group of journalists invited to Londons Shangri-La Hotel at The Shard for a presentation dinner in celebration of a joining of two well established forces, as Lorraine Kelly is named brand ambassador for JD Williams.
I was aware of JD Williams who started out 140 years ago in the mail order sector providing clothing to a more mature demographic, but that is about to change with more fashion forward collections aimed at women in their 40's, 50's and beyond with Lorraine Kelly providing a "Lorraine Loves" A/W edit and already sketching her own designs for S/S15.
Lorraine has a passion for good quality reasonably priced clothing and is a big fan of the British High Street when it comes to her own clothing choices. Lorraine said she was "chomping at the bit" to get involved and represent a growing number of women who like myself, believe that style is for every age. The presenter said she was thrilled to be involved with the brand in addition to creating her own range of designs and at 54, still loves fashion. Lorraine topped a poll of JD Williams customers as someone they can trust and admitted she feels that women in this age group are constantly ignored by retailers despite them representing a large portion of the market and hopes that she can help to change this.
Honoured to be seated right across from the lady herself, Angela Spindler - CEO of the Brown Group, Mark Heyes and Hilary Alexander, our dinner conversation consisted of everything from Zumba to Liz Jones, but I'm sorry to tell you guys, I don't think we will be seeing Lorraine doing Strictly any time soon, although with her love of Zumba, I'm sure she has a lot more rhythm than previous morning television presenters that have taken to the dance floor in recent years!
Lorraine was wearing a dress by Joanna Hope at JD Williams and has picked some gorgeous pieces for the forthcoming season in the Lorraine Loves edit.
JD Williams are part of the Brown group which houses brands such as Simply Be, Marisota and Gray and Osbourn.
I look forward to showing you my own top picks in a future blog post.
