
I have loved most of the M&S campaigns over the last few seasons and then the inclusion of the Twiggy fashion line, proving that you can have style at every age!
This season see's a selection of British Icons covering the campaign with an age range spanning a fair few decades.
This season see's a selection of British Icons covering the campaign with an age range spanning a fair few decades.

With location backdrops including the beautiful British countryside as well as Londons iconic Tower Bridge, the models include American Vogue's Grace Coddington, Helen Mirren and our young boxing Olympian, Nicola Adams.

I love how the women used are all inspirational but from a diverse selection of industries/backgrounds including fashion, sport, art, writing etc but also includes a woman who has overcome major injury in the face of adversity, Katie Piper.
Their ad campaigns just keep getting better and better in my opinion and with fashion bloggers picking out the brands most fashion forward pieces and causing them to sell out on a regular basis, one can only hope that the store can gradually begin to get the merchandising right, making it easier for both online and instore shoppers to find the little gems we are always so proud to say "it's from M&S".
What are your thoughts on the new campaign and have you had made any fashion forward purchases from M&S lately?